questions and implement their feedback to improve the event. Measure all interactions before, during and after the event. Email marketing platforms offer detailed statistics and reports, so it will be very easy for you to track the entire campaign. How to organize clipping path service your email marketing campaign for events Before you start sending emails to your database, you have to make sure that the following elements are ready. Database Let's start with the most basic: who are you going to send the emails to promote your event? You already know that with the RGPD, you cannot send messages to everyone who has given you their email for any reason,
but only to those who have given their express consent to receive marketing campaigns from your brand. So the first thing is to make sure that all the contacts in your database meet this requirement. By the way, you can take the opportunity to clean and eliminate the email addresses that generate bounces or that have not opened your emails for a long time. Next, segment your database into different lists with the criteria that make the most sense for your particular event. As we have indicated before, at a minimum we should divide into attendees, speakers and sponsors.
Personalization Strategy The more tailored your emails are to their recipients, the better they will perform. Some basic personalization features, like including the recipient's name and city, or mentioning their last interaction with your brand, can help make your email much more effective. Going one step further, you can propose a personalization strategy according to profiles . For example, you can consider what the event brings to different recipients and adapt the content of your email according to the star advantage for each profile. landing page The landing page is the place where you are going to direct